Alejandro Soberon, president of race organiser CIE, says that there has been a 30% increase in ticket buying among women for this year’s race.
CIE is also involved in TV production, and is well-versed in analysing the response to programmes.
“We noticed that we have a 30% increase in interest from women,” said Soberon. “I think this series especially had an effect on ladies who found ...Keep reading
CIE is also involved in TV production, and is well-versed in analysing the response to programmes.
“We noticed that we have a 30% increase in interest from women,” said Soberon. “I think this series especially had an effect on ladies who found ...Keep reading
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